RELAY 1 · VENTURE STUDIO
FOUNDED 2026· AUSTIN, TX· AI WORKFLOW AUTOMATION· AUTOMATION FOR IMPACT, NOT REPLACEMENT
RELAY1.VC/AUTOMATIONS
// B2B SALES · FOCUS

Reps belong
in conversation.
Not in Salesforce.

AI workflow automation for outbound teams, account executive orgs, and RevOps. We automate the work that eats rep hours: CRM updates, call prep, follow-up drafts, pipeline hygiene, forecast cleanup. The hours come back. The deals follow.

// WHY B2B SALES · 002

Sales reps spend a third of their week on the wrong work.

The number gets thrown around so often it's lost meaning. So we'll be specific. Reps spend 30 to 40% of their week updating CRM, prepping for calls, writing follow-ups, hunting for context, building reports for leadership. None of that work is the customer.

The good news is most of it is automatable. The CRM update can be drafted from the call recording. The follow-up can be drafted from the meeting notes. The forecast can be reconciled by an agent that reads stage-change history. The prep doc can be written before the rep opens their laptop.

The work doesn't disappear. It just stops eating the rep.

// WORKFLOWS WE AUTOMATE · 003

From the SDR queue to the QBR deck.

01
OUTBOUND ENRICHMENT + RESEARCH
Account research, persona mapping, news triggers, hiring signals. Pulled before the SDR opens the queue.
02
CALL PREP DOCS
Pre-meeting briefs auto-generated from CRM, news, prior emails, prior calls. Reps walk in informed.
03
CRM UPDATES FROM CALL RECORDINGS
Stage moves, contact roles, qualification fields, next steps drafted from the recording. Rep reviews. CRM stays current.
04
FOLLOW-UP DRAFTING
Personalized follow-ups drafted within minutes of call end, in the rep's voice, referencing what was actually said. Sent the same day.
05
PIPELINE HYGIENE
Stale deals flagged, stage mismatches caught, dead deals marked. Forecast quality goes up without anyone running scrub meetings.
06
DEAL DESK + APPROVALS
Quote configuration, discount routing, legal flags, ESign tracking. The handoff that costs you a week becomes a day.
07
ACCOUNT PLANNING
Account plans drafted before QBRs. Stakeholder maps, whitespace analysis, expansion thesis. Reviewed by the rep, not built from scratch.
08
INTERNAL HANDOFFS
AE-to-CSM handoffs, deal review packets, escalation summaries. Context travels with the deal.
09
FORECAST + REPORTING
Weekly forecast reconciliation, leaderboards, exception alerts, board pack. Numbers leadership can trust.
// CUSTOMER EXPERIENCE · 004

What happens when reps get their hours back.

These are the things great reps would do if they had time. After the build, they will.

The follow-up that lands at 4pm
Same day, in the buyer's voice, referencing the exact thing they raised on the call. The follow-up your competitor sends three days later does not.
The walk-in that already knows
The rep walks into the call knowing the buyer's last earnings call, last product launch, and the names of the two people on the buying committee they haven't met yet.
The proactive expansion call
Your AE calls before the customer asks. Because the system flagged the usage shift. Because the AE finally has the hours to make the call.
The clean handoff
The CSM walks in with the same context the AE had. The customer doesn't repeat themselves. The relationship continues, instead of restarting.
// AUDIT · 005 · OPEN

Tell us your top rep's worst Friday afternoon.

That's the workflow we want to talk about. The audit is free. Two weeks. Written read. No commitment.

REQUEST AN AUDIT